According to the Financial Times Deutschland, as reported by TechnoBuffalo, Sony is targeting the two biggest, baddest names in the smartphone world, the Samsung Galaxy S III and the iPhone 5. Sony has not been making very impressive phones as of late and this announcement seems to show that they are starting to take their declining brand image seriously.
That being said, I certainly hope that Sony is not gunning for the GSII and iPhone 5 specifically. By the time this new Sony flagship comes out, the GSII and iPhone 5 will be gearing for a refresh. What Sony needs to do is to gun for the phones that are replacing the current king of smartphone-dom. Let’s see how it goes. Given their history of late, I’m betting Sony disappoints again.