Hey everyone! Eugene Shenderov here, writing for Game Creators’ Social Forum. Today, I want to talk about talking. Specifically, talking to people, making connections, and increasing your visibility. This is something known in marketing for a long time, and successful people in any industry understand the value of connections. Today, I will try to go through some ways for new designers to increase visibility, and show that you shouldn’t be intimidated by getting yourself out there!
The first is, of course, social media. Facebook is a great tool for having a conversation. It is wonderful for getting in touch wit artists, designers, publishers and reviewers, in other words all the contacts you need in the industry to show your game to and collaborate with. Connections are more important than sales; good connections will lead to sales. So make time for others, and add value to them!
LinkedIn is a more formal way to meet people you would have a professional connection to. It is the cocktail party to Facebook’s barbeque. I have made sure This and That Games has a presence there, though we are not as active as on Facebook. It is a useful tool for professional outreach.
Twitter is a great tool for getting a simple viral message out to a large crowd. It is a much more one sided interaction much of the time, but it is a great way to get information out to everyone you want to see it.
The second way is actually showing your game to people. I don’t just mean family and friends. Show it to strangers who are in your hobby and don’t care about you as a person. Get the views of these people, as they will tell you what they think of your game without padding the truth. This may hurt, but it will be the most useful advice you can get.
So go out there and talk to people digitally and in person! Let them know why what you are doing is interesting, and why they should pay attention to you.
Hi! I am Eugene Shenderov, and I am a starting game designer. You can find my website at www.thisandthatgames.com. Send me a message if you have any questions!
Have a great day!